Expertise in quantitative and qualitative analyses, including regression modeling, mixed models, factor analysis, topic modeling, and semantic analysis in R, applied to understand what drives human behavior and experience. 

Proficient in data wrangling, web scraping, and creating compelling visualizations using ggplot2, dplyr, and other R packages, making complex findings easy for teams to act on. 

Experienced in developing and analyzing surveys, applying psychometric assessments, and integrating mixed-method approaches to understand people's needs, perceptions, and experiences. 

Skilled in parameterized reporting, interactive dashboards, and communicating data insights effectively to both technical and non-technical stakeholders. 

Experienced in A/B testing, structured interviews, focus groups, and biometric methods such as eye-tracking, used to evaluate how people interact with products, services, and physical environments.